Quote Note of the Decade: Apple Says No One Should Believe Its Hoopla

I try to be nice. I really do. But the world is just too full of charlatans and hypocrites who live to scam us each and every day. P.T. Barnum said it best, there is indeed a sucker born every minute, and apparently for most of the world the job is to try and take advantage of them whenever they can. Surely not everyone believes the lofty promises of advertising, but just as surely some do, which is why we end up with zaniness like this.

While this example my appear harmless and just an example of idiotic legal work, it does speak volumes. Apple is taking fire for its claims that the iPhone 3G is “Twice as fast, at half the price.” Not only do they use the slogan, but they concoct a video showing things operate in what anyone knows can’t be real time.

So, when they get lugged into a law suit, they top all of that with this lovely defense, which is sure to haunt them in the future. I mean there is nothing like calling your customers a bunch of fools.

““ No reasonable person in Plaintiff’s position could have reasonably relied on or misunderstood Apple’s statements as claims of fact.”

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I challenge all covering the next Mac event to use that as the preamble for their questions to the powers that be. I mean if it is good enough for legal, then, hey, it must be good enough for the press and marketing folk.

Yeah, right. Now, let’s see someone take them on about their supposed ‘Hands Free’ claims.

Via Wired