Why are Movie Apps Moving to the Cloud?
First Microsoft decided to move Windows Movie Maker to its Live suite of apps. If you haven’t tried out the cloud version, save yourself the trouble. It is a painful experience, and one I’m not looking forward to when the desktop client is dropped in Windows 7. (To be fair, I think it is still in beta.)
Now comes word that Apple wants to transition iMovie to an on-line app as well. Why?
Certainly we’ve got on-line video apps abounding. YouTube, Blip, UStream, etc .. all take your video and do the processing on line to a certain degree. But given the move to more HD content (and cameras) it makes me wonder why Microsoft and Apple would want to take these apps into the cloud. An obvious response would be that they see this a future fee-based or advertising-based service. Is it to make video processing more of a reality on lower powered Netbooks and mobile devices? Is it to push customers to higher priced apps? I’m not sure.
But as I sit here on vacation in the north woods of Wisconsin, with very limited access to broadband, I can imagine there are lots of folks who want to edit a quick video and don’t have great access to broadband, or find themselves being capped down by broadband providers.
I certainly haven’t seen Apple’s effort here and I’ve tasted enough of Microsoft’s to know that it, even in beta, it leaves a lot to be desired. So, Apple, Microsoft, give us a hint. Why move movie making, which you continue to market as a quick and easy thing to do on your computers to the cloud?