Apple Still Not Sold on Netbooks

applelogo.jpgDuring the Apple earnings call today more Apple poo-pooing of Netbooks was on the agenda. Tim Cook of Apple said the following:

When I’m looking at what’s sold in the Netbook market, I see cramped keyboards, junky hardware, very small screens, bad software. Not a consumer experience that we would put the Mac brand on. As it exists today, we’re not interested in it nor would it be something customers would be interested in the long term. We are looking at the space. For those who want a small computer that does browsing/email, they might want an iPhone or iPod Touch. If we find a way to deliver an innovative product that really makes a contribution, we’ll do that.

There’s lots of between the lines there if you want to play the parse game, but as far as these things go that’s pretty much a waste of time. Keep in mind that Steve Jobs used to say that no one wanted to watch video on a small screen.


My personal $.02 here. I’m not surprised. (I also won’t be surprised if this is just a smokescreen.) The Netbook form factor works for quite a few folks, but I think Apple has its sights set on something different and always has. Heck, there making money on the high end anyway, why change horses in the middle of the stream.

Via Engadget