Radio Shack Rebranding to The Shack?

Image can be everything and I guess Radio Shack wants to change its image, or at least that’s what the current talk is. Looks like August 6 will be the unveiling of a new promotion featuring The Shack supposedly connected to “larger than life laptops” in New York City and San Fransisco. There’s a countdown on this site here. Word is this is coming as part of “mobile push.”