Amazon Reduces Price on Kindle 2 International Version
Amazon is ponying up some refunds to customers who purchased the just released International Kindle 2 at $279 and changing the price to $259. Here’s what they have to say:
Good news! Due to strong customer demand for our newest Kindle with U.S. and international wireless, we are consolidating our family of 6″ Kindles. As part of this consolidation, we are lowering the price of the Kindle you just purchased from $279 down to $259. You don’t need to do anything to get the lower price–we are automatically issuing you a $20 refund. This refund should be processed in the next few days and will appear as a credit on your next billing statement.
Here’s the translation:
Damn! Due to one of our competitors beating us to the punch on a number of fronts, we have no choice but to offer you a refund in order to try and stay competitive. We hate to do this, but we figure if we just dropped the price to match our competitors so soon after launching our international version, you and everyone else would scream bloody murder, so we’re being proactive. You’ll get your $20 soon. We’re not happy. Damn.