B&N Will Stock the Nook and the QUE in Stores, But Not All Stores

plastic-logic-queBarnes & Noble continues with a both feet in to the deep end approach to the eBook market saying that it will not only have the Nook available in stores, but the Plastic Logic QUE on shelves as well. There’s a catch though. B&N will not be stocking the digital eBook Readers in every store. For those customers disappointed to not find them available for immediate gratification, the store will order them and have them shipped to the customer’s home address.

The QUE isn’t scheduled to roll out until 2010 and we still have no word on final pricing and details there yet.


Press release after the jump.

QUEâ„¢ proReader by Plastic Logic to Be Sold in Barnes & Noble Stores
MOUNTAIN VIEW, CA and NEW YORK, NY – OCTOBER 27, 2009 – Plastic Logic and Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that QUEâ„¢ (pronounced “Q”), the first proReader designed for business professionals, will be sold through Barnes & Noble’s nationwide network of stores and online at Barnes & Noble.com (http://www.bn.com).


The distribution agreement marks an expansion of the relationship between the two companies. Earlier this year, Plastic Logic and Barnes & Noble announced a strategic partnership through which Barnes & Noble will power the online store for QUE, which is coming in 2010 (information can be found at http://www.quereader.com). QUE will also be featured near the recently announced nookâ„¢, the Barnes & Noble eBook Reader, on free-standing displays with signage offering Barnes & Noble customers choice based on their reading needs.


Scheduled to premiere January 7, 2010, at the Consumer Electronics Show in Las Vegas (Central Hall of Las Vegas Convention Center, Booth 11840), QUE is the first eReader designed to support the lifestyle of modern business professionals. More than an eReader, QUE means business.

“We are very excited to name Barnes & Noble as our first retail distribution partner and to have QUE featured prominently in its stores,” said Richard Archuleta, CEO of Plastic Logic. “QUE was designed from the ground up as a tool for busy business professionals, expanding the eReader market as its first and only proReader.”

QUE provides access to a file cabinet’s worth of documents, ranging from business and professional newspapers, periodicals and books – with over 1 million eBooks available through the QUE store, powered by Barnes & Noble.  It supports the document formats business users need (including PDF, Word, PowerPoint, Excel documents and more). Extra thin, lightweight and wireless-enabled, QUE is the size of an 8.5 x 11 inch pad of paper, about a 1/3 inch thick, and weighs less than many periodicals. QUE stands out in a crowd because it’s a business reader, but it’s also unique for its shatterproof plastic display, which is based on Plastic Logic’s pioneering plastic electronics technology.  QUE also distinguishes itself with the largest touchscreen in the industry, an intuitive touchscreen user interface, and powerful tools for interacting with and managing a range of content.

“We’re excited to expand our relationship with Plastic Logic to include not only an eBookstore, but also a physical presence in our bookstores nationwide and on BN.com,” said William J. Lynch, president of BN.com.  “QUE is an incredibly innovative product and a great device for business professionals.  Carrying nook and QUE allows us to provide consumers a one-stop destination in Barnes & Noble stores to demo and buy two of the best eBook readers on the market.  It also supports our digital strategy to offer customers choice, expand the market overall, and deliver on our promise to provide any book, any time, anywhere.”


Full product specifications, availability and pricing of QUE will be announced on January 7, 2010, at CES.
About Plastic Logic
Plastic Logic’s mission is to lead a revolution in the way people acquire, organize and consume information. We are using our proprietary technology leadership in plastic electronics to create a range of innovative products. Our first product, QUEâ„¢, the proReader for business professionals, will enter the marketplace in 2010. Founded in 2000 by researchers out of the Cambridge University Cavendish Laboratory, Plastic Logic has research and development in Cambridge, England; high-volume, state-of-the-art manufacturing in Dresden, Germany; and executive management, product engineering, sales and marketing headquartered in Mountain View, California. For more information about Plastic Logic, please go to http://www.plasticlogic.com.

The QUE for CES starts at http://www.QUEreader.com.

The QUE trademark and logo are trademarks of Plastic Logic LTD. All Rights Reserved. All other trademarks are the property of their respective owners.

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