Well, that was an exciting ride, but the end was pretty much as expected. Apple started their “Antennagate” press conference with the anticipated pomp and circumstance. Ultimately though, it all boiled down to giving away cases.
So here’s how it will work: next week, the Apple website will be set up to handle claims from folks who already bought an iPhone 4. You can either get a Bumper or an alternative case if supply is not available (selection not yet specified). If you already bought a Bumper, you’ll get a refund.
Interestingly, the offer only extends to every iPhone 4 purchased through September 30. They say they’ll “re-evaluate” the situation by then, perhaps switching to another case. I suspect putting a fixed date out there may be a subtle ploy to get people to buy up the existing flawed stock now while a redesign is deployed.
Regardless, I believe Apple successfully defused the situation and put on an even better show than I’d expected. Showing off their ultra high-tech testing chamber was perhaps the crowning point of the event. Check out Engadget for their play-by-play coverage.