Time Inc. Magazine Subscribers to Get Free iPad Subscriptions

The thing I hate most about digital goods is paying for the same content twice. For example, I pay for access many of the same movies on demand via Comcast and Netflix. Until now, People magazine subscribers had to pay once for a hard copy of the magazine and a second time for an iPad version. Adding insult to injury, they didn’t even get a break on the newsstand price. ┬áStarting this week, People magazine subscribers will be able to get the iPad version of the weekly magazine for free.

Time Inc. is expected to roll out a similar scheme to its other magazine titles, including Fortune, Time and Sports Illustrated, within a month. Apple isn’t allowing Time, or any other publisher, the ability to sign up for subscriptions in the App store.