Microsoft Says It Has Sold 1.5 Million Windows Phone 7 Units

Microsoft is proudly announcing that it has sold 1.5 million Windows Phone 7 units and calls it a promising start. That’s a good number no matter how you slice it. However, as Ed Bott points out the question that everyone seems to be asking about smartphone sales these days is how many have been activated.

While that metric might be as meaningful or as meaningless as the next metric, it is the hot metric of the current moment as Google and Apple spit and spat at each other over activations. Google claims it is doing something like 300,000 activations a day. Apple disputes that. Waaa, wass, mine is bigger than yours.


The question in Microsoft’s case is whether or not these phones are actually in consumers hands or on store shelves waiting for consumers to purchase. Regardless of how you play the numbers game, the good news for all the players is that the market for smartphones continues to expand and there is still room for all of them to compete.

That said, I get nervous when I hear execs spout the following:

we are here for the long run; Windows Phone 7 is just the beginning

On the one hand the long game is important. On the other hand, this crazy mobile market seems to reward those who can make a big splash early and I’m not sure companies like Microsoft and RIM understand the power behind that.


Question for you GBM Readers. Who’s got or is planning on a Windows Phone 7 device?