First iPad 2 Commercial “We Believe”

Apple’s released its first iPad 2 television commercial. We Believe keeps it simple, rather than dwelling on specs and technology. It focuses on the experience and the simplicity of the iPad’s user interface.


This is what we believe. Technology alone is not enough. Faster, thinner, lighter. Those are all good things, but when technology gets out of the way, everything becomes more delightful, even magical. THat’s when you leap forward. That’s when you end up with something like this.

While some geeks may moan about this ad being too simplistic, it’s exactly what Apple and its competitors should be doing more of. This iPad 2 commercial portrays the tablet as approachable. Apple’s surely employed some behavioral experts along the way, as the commercial includes images of perhaps the three things that matter to the masses: kids, health and money.