T-Mobile Partners with 7-Eleven to Bring Pre-Paid Phones to Consumers

T-Mobile USA has announced that it is partnering with 7-Eleven convenient stores to bring pre-paid devices to consumers, making them more accessible to people. Starting this month, 7-Eleven retail locations will begin offering the LG GS170 for just $30. The handset is a basic handset, which features: ‘an intuitive user interface with one-touch speakerphone, large visible keys and a high-resolution color display. In addition, the LG GS170 features a VGA camera, MP3 ringtone capability, Bluetooth® 2.1, text and picture messaging capability, and email support packaged in a sleek, pocket-size design.’

Additionally, for the month of August, the two partners are running a special promotion that will price the LG GS1270 for half off when customers purchase a $50 airtime card at 7-Eleven stores.


Though the press release doesn’t mention 4G, T-Mobile’s email to us did. The subject line of that email, ‘T-Mobile and 7-Eleven make 4G convenient,’ is a bit misleading as the phone isn’t a 4G phone nor would its users be able to truly benefit from 4G speeds being a simple feature phone rather than a smartphone. Those looking for a 4G pre-paid smartphone on T-Mobile USA should explore the T-Mobile Comet, the LG Optimus T, Samsung Dart, Nokia Nuron, and the BlackBerry Curve.

Alas, for those who don’t really need smartphone features and don’t really make many calls, this may be a good option.

Press Release:

T-Mobile USA and 7-Eleven Partner to Provide
Convenient Prepaid Handset, Service
T-Mobile now offers prepaid device at participating 7-Eleven® stores nationwide
BELLEVUE, Wash., and DALLAS, Texas — Aug. 2, 2011  Today, T-Mobile USA, Inc.  and 7-Eleven, Inc. announced the availability of a T-Mobile prepaid, no term contract handset in the retail chain’s 7-Eleven® stores. The affordable handset works with T-Mobile’s prepaid plans and services that run on its nationwide 4G network.
7-Eleven, one of the first convenience retailers to recognize customers’ desire for affordable, no term contract airtime, began offering prepaid cards in 1994. The addition of the T-Mobile handset provides 7-Eleven customers with brand-name service at a value price for those who prefer prepaid products.
Starting Aug. 1, 7-Eleven customers will have convenient access to an affordable T-Mobile prepaid handset, the LG GS170. Available for $29.99 (plus taxes and fees), the LG GS170 offers an intuitive user interface with one-touch speakerphone, large visible keys and a high-resolution color display. In addition, the LG GS170 features a VGA camera, MP3 ringtone capability, Bluetooth® 2.1, text and picture messaging capability, and email support packaged in a sleek, pocket-size design.
As part of the expanded partnership, customers can take advantage of a special, limited-time promotion. Throughout the month of August, the LG GS170 price will be half-off with the purchase of a $50 airtime card at 7-Eleven stores.
“Industry projections indicate that prepaid service will continue its growth trajectory and is expected to comprise a significant portion of the wireless market within the next several years,” said Amy McCune, vice president of national retail for T-Mobile USA. “We believe 7-Eleven’s customers who seek accessibility and convenience will love this prepaid phone. They can expect to receive the high-quality customer service and access to a nationwide 4G network that T-Mobile users have come to expect.”
7-Eleven customers can join America’s Largest 4G Network™ with T-Mobile’s affordable No Annual Contract Monthly4G plan. The $50-per-month plan offers unlimited talk, unlimited text and unlimited Web with no overage charges and the first 100 MB of data at up to 4G speeds*.
“We were one of the first in our industry to offer prepaid phone service and continue to see an opportunity to provide customers with easy and accessible wireless service, which is why we’ve looked to T-Mobile to expand our prepaid handset offerings,” said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics. “To give you an idea of how many prepaid transactions we conduct, consider that if all the prepaid cards sold on an average day at 7-Eleven stores were placed end to end, they would span more than 30 football fields.”
Monthly4G plans provide access to wireless service for 30 days; capable device required to achieve 4G speeds. After high-speed allotment is used, speeds slowed to up to 2G speeds for remainder of month. T-Mobile’s HSPA+ 4G network not available everywhere. See coverage details at T-Mobile.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven® stores in North America. Globally, there are approximately 42,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine’s Franchise 500 list for 2009 and #3 in Forbes magazine’s Top 20 Franchises to Start. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year from PL (Private Label) Buyer because of the company’s private-label brand initiative. The company is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the first quarter of 2011, approximately 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+/HSPA+42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visitwww.telekom.de/investor-relations.