1 response

  1. Cory Grassell
    08/17/2011

    Not really that surprising, as we live in a multi-tasking, always-connected world. When I’m watching TV or using my laptop, my phone is always nearby. For TV, that means I can tap into the latest app that is featured on my favorite show. When browsing on my laptop, my phone gives me another dimension of connectivity (i.e., apps) that I can’t get on my standard PC. Brands should take note of this, as mobile isn’t just for on-the-go consumers. In other words, a mobile presence is vital.

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