Last week, the Motorola Droid Bionic launched to great fanfare. And, as expected, the launch was backed by an extensive ad campaign complete with the usual Droid flair. I had high hopes for Verizon’s Droid Bionic ad campaign but to be honest, I think the commercials have landed flat on their face. They don’t make sense to the average user and they are a little too over the top for their own good.
I loved the original Droid commercials and I liked the Droid X2 commercials but for some reason, the Droid Bionic ads just haven’t done it for me. In fact, I’ve heard from several people that told me that they had no idea it was a phone commercial until the very end. Confusing customers is not what you want to be doing when advertising a flagship device like the Droid Bionic.
So what does Verizon need to do? Well, maybe take a page out of Samsung’s book.
Sammy just released a new ad for its upcoming U.S. launch of the Galaxy S II. The ad, which you can watch below, is well done and it does exactly what it needs to do. Combines flair with simplicity. It informs consumers and it gets them excited. Even I was a little excited at the end of this commercial and I’m not planning on getting one of these.
Verizon should be taking notes. The point of advertising is to help sell consumers, not confuse them.