Apple Attempts to Recover

The new iPhone, possibly called the iPhone 5 is still months away from release, but Apple is already preparing to snag the best domain name for the iPhone 5, is the home of a little used forum for discussion of the iPhone 5, but Apple wants the domain name for itself, filing a claim with the World Intellectual Property Organization, known as WIPO for short, to take over the domain name from the current owner.

Read: iPhone 5 Release Date & Rumor Roundup iPhone 5

Screenshot of, Apple's latest target.

Fusible discovered the claim, tracking down the WIPO case number D2012-0951 which includes sparse details about Apple’s claims for the domain name.

This isn’t the first time Apple has filed a claim over a domain name, but it marks a shift in Apple’s attitude towards iPhone domain names. Apple is proactive in securing domains relating to the Apple trademarks, but is relatively lax when it comes to securing iPad and iPhone domain names.

It wasn’t until July 2011 that Apple acquired, paying for the domain name. Weeks after the iPhone 4S launched in late 2011 Apple fought for the rights to,  after it came to light that the owner was serving porn from the domain.

  • currently directs to a GoDaddy landing page filled with ads.
  • is page full of cell phone ads.
  • is empty, but registered through the same company as
  • redirects to a web development firm.

The purchase of does not mean that Apple is planning an iPhone 5 release date in June as some have suggested, and it doesn’t mean that the next iPhone will be called the iPhone 5.


Apple has purchased domain names before to protect their trademarks without launching products with those names, if only to prevent the current owner from selling ads or placing pornography on the site.

To see all the domain names Apple has procured through the WIPO process, check out this page of Apple domain takeovers.