webOS Becomes ‘Gram’ at HP

Wondering what the future of webOS now that HP has open sourced the software? According to a leaked email, which as later confirmed to All Things D, it looks like the webOS and the Enyo software development team has now been re-badged as Gram. Gram remains an independent and wholly owned business unit of HP, though Gram will no longer be a consumer-facing hardware business. Rather, it is focused on “software, User Experience, Cloud, engineering and partnering.”

Little is known still about Gram and the unit is still based in Sunnyvale, California, which was the last home of the HP webOS Gloval Business Unit.

Here’s the leaked email that has appeared online that mentions the new HP Gram branding change:

gramlogo-380x285Hi everyone,

Thank you for all of your enthusiasm at yesterday’s new brand announcement: GRAM. We hope you will fall in love with the brand just as lots of us have already.

Please note that our Mission, Values and Plan of Action are the same. We are continuing to march forward on our timelines as usual—nothing new there.

We have much work to do, and, again, I solicit your help.

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Yes, this is a new brand—it is just the beginning, and there is so much more to do. And yet unveiling the new brand is also a Call to Action:

· Try it on. We don’t expect you to love it overnight. We are no longer a consumer hardware brand, we are a different company with focus on software, User Experience, Cloud, engineering and partnering. This change in identity will take some getting used to and that’s normal.

· Stealth mode. We are an incubation company, and we are trusting you to keep this company name and product under the radar to give it time to take root and grow. You can wear the logo, help build the momentum of the new identity, talk to your families and friends about it. If someone from the outside asks, you can say, “GRAM is a new company. We are in stealth mode on our product offering.”

· Tap your network. Help us hire the best and the brightest, refer your friends and help us in our shared purpose as we continue our rise to the top. You can use the name to help us to recruit.

· Be the culture. Spread our Values: People Matter. Integrity and Trust. Deliberate Innovation. Act small, deliver big.

For those of you who could not attend yesterday’s unveiling – we really missed you. Please be on the lookout for the gift bags with our new cool branded items, which we be mailing out to you this and next week. All of you should get one, if not – let me know.

Best

Martin

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