While Netflix was bullish on Microsoft’s Windows Phone 7 when that platform debuted in late 2010 with one of the first native apps, it’s taking a bearish approach on rival BlackBerry’s new BlackBerry 10 operating system. The streaming movie service says that it has no immediate plans to launch an app for the BlackBerry 10 platform at this time.
“We don’t currently support streaming on the BlackBerry, it’s a unique operating system you have to target, and unfortunately there’s just not enough volume for entertainment (apps),” Netflix CEO Reed Hastings told Canada’s CTV News. “It’s a great device for getting work done but people don’t interact with it as an entertainment device the same way they do with say an iPhone or Android phone.”
BlackBerry had announced three smartphones with the BlackBerry 10 operating system. A slate-oriented BlackBerry Z10 was announced first to combat Apple’s iPhone and popular Android flagships like the Samsung Galaxy and HTC One series devices. The BlackBerry Q10 comes with a professional look and a hardware QWERTY keyboard and more recently this month BlackBerry announced a mid-range Q5 smartphone, also with a keyboard.
The news that BlackBerry won’t be launching a native app to offer its subscription streaming video service will be a huge blow to BlackBerry and users of the BlackBerry 10 platform. The platform is one of the few remaining platforms that offers native Adobe Flash support and users can stream Flash-based videos from network TV sites or visit YouTube. BlackBerry also offers a video store for purchased content as well.
The Netflix service is currently available for iOS, Android, and Windows Phone users on mobile platforms.