It was rumored that we would see a software update announced at Apple’s event yesterday, but the company brought up no such thing. However, according to AllThingsD, Apple will be pushing out a software update for the Apple TV on September 18 to coincide with the public launch of iOS 7.
It was first rumored before the event that Apple would be unveiling a completely new and redesigned Apple TV, thanks to a relatively large shipment of new Apple TV units just a few days before the company’s big event. However, that was quickly turned into a just a simple software update that would be coming soon. Many thought we’d hear it from Apple at its event yesterday, but it seems like we’ll be treated with it on September 18, according to the most recent rumors.
There are no details as far as what we’ll see in the new update, but if we had to take a guess, it may not be a huge refresh for the user interface. Many people have been wondering if the Apple TV’s UI will get a similar makeover that iOS did with iOS 7, and since the update is coinciding with the release of iOS 7, it certainly makes sense, but we feel that a major Apple TV UI overhaul like that would be worthy of an Apple mention during an event.
However, one feature that is said to be coming to the new update is similar to the way that the Chromecast functions. It will allow users who have purchased content from iTunes to play it on other users’ Apple TVs, using AirPlay. So essentially, users will be able to stream their own content to any Apple TV, which is pretty cool.
Of course, though, we’re taking everything with a grain of salt, and we won’t believe it until we actually see it. Apple TV is one product that the company is continuing to focus on, as CEO Tim Cook said himself that the television industry is an area of “intense interest” for the company, so we should be seeing a lot more from Apple in the future regarding its Apple TV, as well as possibly an actual television set that has been rumored for a really long time.