Sprint ‘One Ups’ The Competition With Leaked Early Upgrade Program
As the last of the four major U.S. carriers to roll out an early upgrade program, Sprint’s leaked ‘One Up’ plan shows that the carrier is looking to offer subscriber the option to upgrade their phones annually by trading in old devices while at the same time saving on their monthly plans. The program follows the lead of T-Mobile’s UN-carrier initiative with JUMP, AT&T’s Next, and Verizon’s Edge.
Under the ‘One Up’ program, customers would have to pay monthly installments for the full price of the device over two years. Customers would have to pay off the cost of their device if they choose to leave Sprint early. The base iPhone 5s, which costs $650, will cost around $27 per month. After a year, Sprint customers on the One Up plan could trade in their current device and upgrade to a new device–an iPhone 6–and restart the process.
But One Up also offers savings to a customer’s monthly service bill similar to T-Mobile’s Jump. In essence, by not signing a two-year contract and by not taking a subsidy for the device itself, Sprint is offering its customers a discount on the monthly plan if a leaked chart obtained by CNET is accurate.
The savings could add up to as much as $15 per month off of Sprint’s $80 unlimited plan. This means that the unlimited plan now starts at just $65 per month. Over the course of 24 months, the savings add up to $360 and this would make Sprint’s unlimited plan even more affordable than the $70 offering by rival T-Mobile US.
This is in contrast to AT&T and Verizon where the respective Next and Edge plans don’t offer any savings incentive on the monthly phone service. On those plans, you’re not taking any device subsidies and you’d still be paying full price on the monthly service.
According to CNET, customers currently still within their contract may still be eligible to participate in the new One Up plan provided they trade in their existing devices:
Existing customers who have been on contract for at least a year are also eligible, although the offer may be limited. Existing customers still on contract must trade in their existing phones, unless they are already up for a discounted upgrade. As with other plans, the existing phone has to be in good working order. Sprint prepaid customers aren’t eligible for the program.
It’s unclear if these plans will be a hit with Sprint’s customers. The good news is that although Sprint is experimenting with new plans, it’s still retaining its famed unlimited voice, data, and text plans.