Nokia Sells 30 Million Devices, Windows Phone Sales Drop Slightly
It’s unclear when the sale of Nokia’s Devices and Services division to Microsoft will go through, however new earnings reports from Nokia indicate that when that sale goes through Microsoft will have its work cut out for it. Sales of Nokia’s Lumia line of Windows Phones may have doubled when compared to last year, however Nokia actually recorded lower sales in the last quarter of 2013 than in did the previous quarter.
The earnings report clearly indicates that sales of Lumia device were at least down somewhere around the globe. Unfortunately, we don’t exactly know where since today’s numbers didn’t breakdown sales based for each country. We do know that Nokia has had some difficulty convincing buyers in the United States to pick up one of its Windows Phones. The company’s last earnings report showed signs that the firm had finally managed to find a message that resonated with American consumers. Now that seems to not necessarily be the case.
None of that is to say that these numbers are necessarily bad. Nokia sold a total of 30 million handsets. While only 8.2 million of those handsets were Windows Phones, that’s impressive for a company that many industry watchers wrote off a long time ago. After all, it puts Nokia Lumia sales up 186% over their 2012 figures. That’s a huge improvement and can’t be overlooked.
For now Nokia Devices and Service’s future remains a small enigma. Since Microsoft announced its intent to purchase Nokia’s Devices and Services division, of which phone manufacturing is a part of, both companies have been relatively quiet about future plans. Nokia itself seems to be headed toward a future based on building networking and communications equipment. Microsoft has announced that it has plans to integrate Nokia’s device manufacturing and executives into its newly formed hardware unit but said little else on the subject.
There hasn’t been any word on how the buyout might affect upcoming products. For example, Nokia unleashed its first tablet this fall. Dubbed the Nokia Lumia 2520, technically it’s a direct competitor to Microsoft’s own Surface 2 and Surface devices.
It’s likely that Microsoft will share more about its plans when the buyout deal closes. Nokia’s earnings report listed Devices and Services as a discontinued operation, hinting that an announcement that the deal is done could come soon.