CES 2010: App store war is all about ecosystem

Tonight at the Intel keynote, one of the major announcements was an app store for netbooks, called AppUp, covered by Amy at Notebooks.com. This is the second app store system announced at CES, following Samsung. Puts new major players in the growing arena of app stores. More interestingly, they’re not major players in the software arena.

When you think of software, a lot of names come to mind, but not Intel and Samsung. True, aside from Google, all the other app store operators are known for their hardware, but they handle their own software too. Apple, Nokia, RIM, and Palm build handhelds and the software to support them. Intel and Samsung are now joining them. Clearly the app store war isn’t about the apps; it’s about the ecosystem. Look for that to be the hot word this year.