eBook Reader Wars Escalate: Borders to Drop Price to $99 on Aluratek Libre

Borders fired another salvo in the eBook Reader wars today announcing that it will drop the price of Aluratek Libre to $99. Yes, Virginia, we’ve got a below $100 eBook Reader. The move follows Amazon’s earlier price cuts on the Kindle 3. The Kobo Reader, which Borders also has a big stake in, will also see a price drop from $149.99 to $129.99.

In related news Staples will be joining Target as a brick and mortar outlet for the Amazon Kindle later this fall.

Via The Wall St. Journal