GBM InkShow: NASCAR Fanview and Android App

I’m spending the day at Infineon Raceway in Somona, a short drive from my hometown of San Francisco. I’m working on a number of videos and articles about how NASCAR teams use technology, which I’ll share here and over at in the coming days.

Infineon Raceway, formerly known as Sears Point, is a very special place for me. My parents brought me hear countless times to watch races, attend classic car shows and learn how to drive. In high school I was encouraged to drag race here rather than on the streets. My parents also treated me to an intense highway survival driving classes that ended up saving my neck a few times.

The raceway’s changed quite a bit over the past couple of decades. When I used to come here on Wednesday nights to race my 1967 Mustang coupe or my parent’s 1969 Mach 1, it was a departure from city life. Back then, the most advanced technology at the track was probably the quarter-mile timing system, which measures track times down to 1/1000 of a second. Everyone was a gear-head and just about all of the auto sponsors seemed to be pushing cigarettes or beer.

Over the years, the raceway has been built up and technology is now a much bigger piece of the puzzle. Sprint is the title sponsor of NASCAR and it seems like there are more geeks than mechanics around here.  I caught up with a Kerry Gilbert from  Sprint . He who showed me how fans and team members can follow every move on the track.

GBM InkShows are Sponsored by MobileDemand, makers of rugged Tablet PCs.

Here’s a quick video that shows how Fanview and Sprint’s mobile app add to the NASCAR experience. Sprint’s device du jour is the EVO 4G, which is a pretty slick device.