Worst Super Bowl Ad: Chatter

There were a lot of bad commercials during Super Bowl XLV, but the worse one was the one I was looking forward to the most.

My wife and I had a couple of friends over for the big game and they both happen to work for Salesforce.com. They came over pretty early and told us that Salesforce.com would have an ad right before and right after the Black Eyed Peas halftime performance. The Black Eyed Peas were also supposedly in the ad to sex up the cloud services company.

When the announcers said something about the Black Eyed Peas being up next, we all waited for something great. You see, Salesforce.com is known for great marketing and I’ve really enjoyed watching the company grow since I had a brief stint there back in 2001. This is the first Chatter.com ad:

Nobody in the room was impressed. Immediately after the ad, the Black Eyed Peas launched into a medley. The performance was off, to say the least, and there were some obvious technical problems.

When the music died down, the second Chatter.com ad rolled:

Chatter.com is a pretty powerful business tool, but I don’t think these ads reflected that. I’m guessing most people just sat there scratching their heads after watching them .

So what was our crowd’s favorite Super Bowl commercial? It was unanimously the Volkswagon ad featuring a little Darth Vadar: