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2016 Amazon Prime Day Deals, Details and Dates



This is what you need to know about the 2016 Amazon Prime Day deals, dates and other key information about the shopping event that promises huge deals and savings for Amazon Prime members.

The 2016 Amazon Prime Day date is July 12th and we’ve just learned key details about the special day of savings that shoppers need to know.

Following up on last year’s Amazon Prime Day, when users ordered 398 items per second, Amazon is ready with over 100,000 deals for Prime members. New deals will land every five minutes.

You will need to be an Amazon Prime member for access to the deals, which is $99 a year with free two-day shipping and other benefits like Prime Video, Prime Music and more. You can share Amazon Prime benefits with family members.

We’re already seeing Amazon Prime Day 2016 competition from Walmart and Newegg. The retailer likes to jump onto other company sales to match or beat the prices on doorbuster style items.

When is Amazon Prime Day 2016?

Amazon confirmed Amazon Prime Day 2016 for July 12th with countdown deals live today.

What you need to know about the 2016 Amazon Prime Day event.

What you need to know about the 2016 Amazon Prime Day event.

To take part in the 2016 Amazon Prime Day deals you will need to be an Amazon Prime member, with a free trial available. You can start a trial now, so that you can take advantage of the countdown deals.

While the actual Amazon Prime Day is not until the middle of July, the deals start on July 5th. Amazon Prime Day is available in U.S., U.K., Spain,Japan, Italy, Germany, France, Canada, Belgium, and Austria.

What Time Does Amazon Prime Day Start?

You can expect new Amazon Prime Day deals throughout the day, possibly every 10 minutes, but the sales start at midnight Pacific.

Shoppers in the U.S. can start buying the Amazon Prime Day deals at 12:01 AM Pacific, 3:01 AM Eastern.

If you want the biggest deals you may need to plan on a late night or a very early morning.

2016 Amazon Prime Day Deals

We don’t have a full list of the 2016 Amazon Prime Day deals yet, but the retailer plans to offer many Lightning Deals for this shopping event.

Amazon confirms that they plan to stock more than double the amount of TVs for Black Friday and Cyber Monday combined.

Greg Greeley, Vice President Amazon Prime cautions, “Even with this massive selection we know many of the Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals.”

The 2016 Amazon Prime Day deals details we know.

The 2016 Amazon Prime Day deals details we know.

You can definitely count on deals on Amazon products like the Echo, Fire Tablets, FireTV and similar Amazon devices that exist to make it easier for you to buy stuff from Amazon. We also know that there is a 40% off Kindle Unlimited deal.

  • Deals are Everywhere – Members can shop deals on all devices, across nearly all categories, in all Prime countries.
  • Lots of TVs – The deal inventory of TVs in the U.S. will be nearly 2x than Black Friday and Cyber Monday combined.
  • Toys All Day – Members in the U.S. will find toy deals nearly all day on Prime Day.
  • Watch-A-Deal – Readily track and shop any deal while at home or on-the-go with the Amazon App. Learn more at
  • Sort by Category – Newly-enhanced deal shopping is designed to help customers swiftly sort deals by category.
  • Alexa Specials – There will be benefits to being an owner of an Amazon Echo, Echo Dot or Amazon Tap on Prime Day.
  • More Sellers – Twice as many small business sellers around the world are participating in Prime Day this year.
  • More to Watch – Members will find unbelievable deals on some of today’s top rated TV series and popular blockbuster films to rent or purchase and instantly stream on Amazon Video.
  • Tips and Tricks – Find helpful advice on how to shop on Prime Day at

Hopefully the deals are better than 2015, when many of the items for sale on Prime Day did not stand out.

Amazon Prime Day Deal Notifications

You can turn on notifications for Amazon Prime Day Deals on your iPhone or Android so that you know when your watched or waitlisted deals are available to buy.

When you are browsing upcoming deals you can tap on Watch to get notified as soon as you can buy. This is an essential tool to get the best deals.

You’ll need the Amazon app and you’ll want to check out the options to turn on notifications for watched and waitlisted deals.

Amazon Prime Day Contests

There are Amazon Prime Day contests that allow you to win money and experiences with Prime Photos and Prime Music.

If you upload a photo to Amazon Prime Photos you get a chance at winning $5,000 on July 12th.

Use Amazon Prime Music to listen to 12 playlists and you can win a chance to go to a concert and meet 12 artists. You can win a chance to see Carrie Underwood, Blink-182, Norah Jones, The Piano Guys, The Strumbellas, Mana, Pentatonix, Casting Crowns, The Lumineers, Cole Swindell, The Head and The Heart and Flo Rida

Watch Out for Bad Amazon Prime Day Deals

Not everything you see listed on Amazon Prime Day Lightning Deals is a good deal. If the product is available, you can add it to your cart then research it before checking out, but you have limited time.

Last year many shoppers joked that it was Amazon Garage Sale Day, due to the poor selection of deals and odd discounts.

You'll see a lot of Amazon Prime day competition.

You’ll see a lot of Amazon Prime day competition.

Walmart and Newegg Take On Amazon Prime Day

Last year Walmart jumped in on Amazon Prime Day deals with lower free shipping limits and rollbacks. Walmart is already planning an Amazon Prime Day deal showdown for 2016.

Newegg offers a FantasTech Sale that starts on July 11th and then more deals go live on July 12th just after midnight.

Walmart already extended a 30 day free trial of the Amazon Prime-like two-day shipping program that it offers and this week the retailer will kick off July with many rollbacks.

We don’t know the exact Walmart deals yet, but there is a very good chance that you will see big deals at Walmart to compete with what Amazon offers up.

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