According to a report from Ericsson ConsumerLab, 35% of smartphone owners load applications on their device before getting out of bed in the morning.
The results of the study are the culmination of an examination of internet usage in the United States, Europe and Japan and are, as the report points out, a ”sign that the app culture is growing in importance and turning into a new way of living.”
More specifically, 18% of smartphone users fire up social networking applications like Facebook before their feet leave the mattress. In addition, 20% use social networking apps while laying in bed before sleep and another 10% use them while commuting.
The study also says that smartphones and tablets have changed the way that consumers use the internet:
“Prior to the introduction of smartphones, consumers tended to use the internet in ‘chunks’ – they would tend to confine their internet activities to when they had an opportunity to sit in front of a computer.
Smartphones allow people to go online the very instant they get the impulse. Internet access is thus becoming more spontaneous and unplanned.”
This new online experience, the study says, is not driven by the smartphones and tablets, but by the applications themselves wherein it becomes a habit of “’checking my Facebook account in bed’ rather than ‘using my smartphone in bed’.”
I’m guilty as charged. I’m guilty as charged. Anyone else?
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