The HTC One is in the same boat as the Samsung Galaxy S4. It remains a solid option but it will likely be replaced by the HTC M8 in the weeks to come.
Until then, the HTC One and its premium design, Sense 5 software, speedy processor, Ultrapixel camera, and gorgeous 1080p display remains a device that consumers should have their eyes on. It helps that it will soon get updated to Android 4.4 KitKat.
It also helps that like the Galaxy S4, the HTC One is currently a dirt cheap smartphone, a bargain for what the device offers to consumers.