Expect Sony to show off during this year’s E3 2015 trade show in Los Angeles, California, as it should. Sony came from a virtual dead-heat with the PS3, to dominating current generation gaming. It’s the PS4 that offers the best in graphics and thus the PS4 that those who say they only care about games purchase. The PS4 has spent the better of the last year and a half as the most-sold home video game console.
The company has dominated sales by mixing two tactics. First, Sony is delivering high-definition remakes of its most popular titles from last generation. Second, it’s working on new versions of exclusive titles that users can’t get anywhere else, games like Uncharted 4: A Thief’s End. There’s a third part of the companies strategy too. Instead of financing a huge slate of exclusive releases, Sony is teaming up with video game developers to market their games. These sorts of deals mean that while the Xbox One might have Destiny, players will still buy it on Sony’s platform because that’s where they’ll get tons of extras. At E3 2015 we expect this trend of marketing and downloadable content agreements to be on full display.
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