Amazon Running Another $30 Discount for Kindle Fire HDX

Amazon really, really, really wants you to buy a Kindle Fire HDX Tablet today. So much so that Amazon is running another promotion to entice you to do so. Prior to the holidays Amazon ran several special promotions to grab your attention. Recently Amazon ran a $30 off promotion to celebrate its ranking in a customer satisfaction survey. Now, once again, Amazon is offering $30 off Kindle Fire HDX Tablets with a coupon code of GameOn30 at checkout. This promotion like previous Amazon promotions is running only through midnight on January 21, 2013.

The Amazon Kindle Fire HDX Tablets come in 7 and 8.9 inch models. The 7 inch model normally is priced at $229 so with the promotion you could purchase that 16GB WiFi only model for $199. For the 7 inch form factor you could purchase the most expensive model with 64GB of storage and LTE for $379. That model normally runs $409.

The Kindle Fire HDX 8.9 inch model at 16GB with WiFi only normally runs $379. With the GameOn30 promotion that would cost your $349. The most expensive model with 64GB and LTE would cost you $549 instead of $579.

The Kindle Fire HDX Tablets have been getting good reviews and seem to have been selling well. Using Amazon’s variant of Android called the Fire OS. Amazon boasts that these Tablets are not only cheaper than the equivalent iPad models, but have higher screen resolutions and are thinner as well. Both HDX variants also include Amazon’s MayDay feature which allows you to receive on screen support at the touch of the MayDay button.

Amazon may need to be careful with these promotions. It is well known that Amazon’s Tablet mission isn’t about selling the hardware at a profit, but rather as a way to keep you in its ecosystem and buying stuff. That said, with substantial discount promotions following one on top of the other, Amazon is essentially creating an impression that there will always be a discount on these devices. That may not hurt this year’s models so much, as many Kindle Fire Tablets have historically been purchased during the pre-Christmas rush. But that discount expectation could put a damper on the sale of whatever models Amazon comes up with in its next cycle as customers sit and wait for the sale prices.