Amazon CEO Jeff Bezos told shareholders that bringing color to the Amazon Kindle eBook reader “is still a long way out” and not in the immediate future. Calling what he’s seen in his labs, “not ready for prime time production,” I’m guessing that Bezos is a little frustrated by what he’s seeing. That said, keep in mind that Amazon has smartly, in my opinion, kept its Kindle hardware biz separate from its eBook business and by having the Kindle app available on multiple platforms, the long path to color Kindles might not be that significant.
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