You can certainly say that these are interesting times we live in when it comes to mobile computing, the chips that power them, and the companies who make those chips. Some would call it confusing. AMD has been going through some rough times of late and has had some significant turnover in the executive suite recently, which of course usually heralds change. On the mobile front, it looks like that change at AMD was outlined by new Marketing Officer, Nigel Dessau. According to eWeek, AMD is going to take a pass at the moment on Netbooks (or whatever you want to call them) and adopt a ‘wait and see’ stance.
“We are not saying it’s not an important segment and we’re not saying it’s not a growing segment,” Dessau said. “What we are saying is that we are a smaller company and we have to focus on what we do well at this point. We are watching that segment rather than playing in it, but as it matures we’ll see where it goes. At this moment, we are going to focus on what we do best.”
Rob recently has been reporting on AMD news and took a trip there to check out PUMA and other AMD developments. These new statements point to some recent re-evaluation at AMD.
Links to Rob’s earlier articles: