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Apple Pay World Series Ad Touts a New Way to Pay



Apple Pay has officially rolled out and tons of users are already taking advantage of the contactless payment platform for iPhone and iPad. And to get even more consumers in on the fun, MasterCard aired an Apple Pay ad during the World Series this week.

AT&T Park and Kauffman Stadium are the first two sports stadiums to accept Apple Pay, so it makes sense that MasterCard is using the World Series as an opportunity to show off Apple’s new digital wallet system, and as with every MasterCard ad, the company aims to tug at the heart strings.

There are two new ads that aired, both of which are called “Priceless Surprises” and they show various Apple Pay users getting surprised with different rewards, from an appearance with baseball legends to free tickets to games. One ad features former New York Yankees relief pitcher Mariano Rivera and hall-of-fame manager Tommy Lasorda, while the second ad features Kansas City Royals legend George Brett.

Apple Pay was launched earlier this week alongside the release of iOS 8.1, allowing users to buy goods with their iPhones at a number of stores. Apple Pay is essentially the company’s own digital wallet service to take on the growing market of digital payment systems that have already been released by companies like Google.

Apple Pay allows you to store your credit card information on your iPhone and use it to buy stuff at any store that supports Apple Pay. The iPhone 6 has an NFC chip that allows you to tap the pay terminal at a store to instantly buy goods. Furthermore, doing this doesn’t give the store your credit card information, so you’re less susceptible to store hacks that steal credit card information, similar to the recent Home Depot and Target hacks from a while back.

Furthermore, your iPhone can be disabled to make payments if your device ever gets lost or stolen, that way your credit card information itself can’t be stolen — much more effective than having to call the credit card companies to cancel a card if it ever gets lost or stolen.

Apple Pay also works with mobile shopping apps, allowing you to pay with a single touch of the Touch ID fingerprint sensor in shopping apps that support the feature.

Currently, six major banks support Apple Pay, and they include American Express, Bank of America, Capital One, Chase, Citi and Wells Fargo.

Apple says that more major banks will be coming soon, though, including Barclaycard, Navy Federal, PNC, USAA and US Bank, hopefully within the next month. Furthermore, Apple also announced during its iPad event last week that over 500 other smaller banks would launch support for Apple Pay in the near future.

Apple also says that 220,000 store locations accept Apple Pay as a payment method, and that number is continuing to grow and has been over the past couple of days since Apple launched Apple Pay.

The company already lists a handful of national chains that support Apple Pay on its website, including McDonald’s, Panera Bread, Staples, Walgreens, Subway, Whole Foods, Macy’s, Bloomingdales, and the Disney Store. Babies R Us, Duane Reade, Sephora, Petco, Toys R Us, and Unleashed finish out the list that Apple has on its website.

However, a lot more stores have launched support for Apple Pay since then, including Starbucks, Target, StubHub, Office Depot, Radio Shack, and a handful of clothing stores like Aeropostale, American Eagle, and Anthropologie.

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