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Apple Still Not Sold on Netbooks



applelogo.jpgDuring the Apple earnings call today more Apple poo-pooing of Netbooks was on the agenda. Tim Cook of Apple said the following:

When I’m looking at what’s sold in the Netbook market, I see cramped keyboards, junky hardware, very small screens, bad software. Not a consumer experience that we would put the Mac brand on. As it exists today, we’re not interested in it nor would it be something customers would be interested in the long term. We are looking at the space. For those who want a small computer that does browsing/email, they might want an iPhone or iPod Touch. If we find a way to deliver an innovative product that really makes a contribution, we’ll do that.

There’s lots of between the lines there if you want to play the parse game, but as far as these things go that’s pretty much a waste of time. Keep in mind that Steve Jobs used to say that no one wanted to watch video on a small screen.

My personal $.02 here. I’m not surprised. (I also won’t be surprised if this is just a smokescreen.) The Netbook form factor works for quite a few folks, but I think Apple has its sights set on something different and always has. Heck, there making money on the high end anyway, why change horses in the middle of the stream.

Via Engadget



  1. Tim

    04/23/2009 at 1:43 am

    While I certainly agree that this is tasteless.. and have no objections to it being pulled from the App Store, it does make me wonder what the difference is between an app like that and our general acceptance of games like GTA4 for example or other war/killing games… to me its a matter of DEGREES of tastelessness… and I’m not sure where the line between tasteless and offensive lies.

    Plenty of the CNET commenters had no problem with this app concept.

  2. Sumocat

    04/23/2009 at 8:37 am

    I recall an earlier write-up about Microsoft and manufacturers being hurt by low margins and lack of product control associated with netbooks. Don’t see any reason why Apple would want to subject themselves to that hassle.

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