One of Apple's best features that are in its many mobile products is Siri, which allows you to say voice commands instead manually searching for something opening up an app, and that same functionality is rumored to come to the Apple TV 4.
This could be a big feature for the Apple TV 4 and make it really easy to navigate through menus and even search for content. The Amazon Fire TV added voice search to make it easier to search for a movie or TV show, and now the Apple TV could be getting that same functionality.
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