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Apple TV 4 Rumors Escalate Ahead of WWDC



Apple TV 4 rumors have slowly been creeping in over the last couple of months, but the refreshed set-top box could finally be upon us soon, as shipping estimates are slipping for the current Apple TV model.

While it’s not particularly unusual to see Apple products experience shipping delays from time to time, this is the first time in very long time that the Apple TV has seen such a long delay, with the Apple website showing a 1-2 week wait for some buyers.

It’s entirely possible that this delay could be due to random supply constraints, or possibly the fact that Apple dropped the price of the Apple TV down to only $69, which may have created an influx of buyers for the streaming box, but that was well over a month ago, so that doesn’t seem too plausible at this point.

The last we’ve heard of any significant Apple TV 4 rumor was last month when BuzzFeed reported that the new set-top box will be announced at WWDC this year. The new device is said to receive a significant overhaul in design and will even receive Siri capabilities, as well as its own App Store with apps made specifically for the Apple TV.


The report also claims that the Apple TV 4 will feature more onboard storage to store apps (currently the Apple TV has 8GB of storage) and it could use Apple’s latest A8 chip for better performance all around.

Today’s news comes in between reports that Apple is working on a television streaming service for later this year, which could also be announced and unveiled in June as well.

According to the Wall Street Journal, Apple plans to launch a television streaming service in September that will include around 25 channels, which will include big networks such as ABC, CBS, and FOX.

It’s also said that the service will be available on all iOS devices, including the iPhone, iPad, and Apple TV, and will be priced at $30 to $40 per month.

As has been the case for iOS for several years, Apple is expected to announce its streaming service in June (most likely at WWDC) and will detail the new product to the masses, but won’t officially release the service until September when the next iPhone will probably release as well.


The Apple TV has gone well over two years without a refresh, possibly hinting that Apple is close to giving up on the streaming set-top box, but Apple CEO Tim Cook has said in the past that television is a big interest for Apple, so perhaps the company is taking the time to dabble with new technologies.

With so many new streaming boxes released over the last couple of years since the launch of the third-generation Apple TV, many users question if the Apple TV is still as useful when it first released back in 2012. Since that time, we’ve been introduced to a ton of new streaming options, including newer Roku hardware, the Chromecast, Fire TV and Fire TV Stick, the new Nexus Player, and more.

Many of the features of the Apple TV can easily be found on other streaming boxes, especially if you just need access to Netflix, Hulu Plus, or most other streaming apps, as pretty much all streaming boxes come with the major streaming services included.

However, the Apple TV still has its many unique features that users find extremely useful, and only the Apple TV can provide them. For instance, AirPlay allows you to beam supportable content from your Apple device (like an iPhone, iPad or Mac) to your television using the Apple TV as the delivery man of sorts, allowing you to show photos on the big screen, as well as play videos on your device, but have them show up on your living room television though AirPlay.

1 Comment

1 Comment

  1. lynnn

    04/30/2015 at 8:32 pm

    I’ve seen this incorrect line about Apple’s unique and not be found anywhere else feature: airplay, repeated verbatim in several of this article’s and it’s 100% flat out incorrect. Literally every single streaming box offers this exact same feature. There is nothing unique about the Airplay feature. In actuality, Apple TV has currently no unique features. It needs to play catchup to the other streamers and its ridiculous to keep insisting on something that is absolutely incorrect. Perhaps the Apple 4 will come up with something new, but right now it’s current box offers nothing unique.

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