Apple TV 4 rumors have been rather quiet over the last few months, but a recent report suggests that Apple will be launching its own streaming television service at some point in the future, and it could be featured on a new Apple TV model.
According to Re/Code, Apple is in talks with television programmers on deals that would see the Cupertino-based company offer a web-based streaming TV service to users.
Essentially, this would be something similar to the new Sling TV that was unveiled at CES earlier last month. It would provide a small bundle of television programming and charge customers a monthly fee in order to use it. Most likely, the rumored service would be available on Apple TV, and it’s even possible that the new service could debut alongside the launch of an Apple TV 4.
It’s said that he development of the streaming service is far enough along that Apple has been showing it off to television networks in order to work up deals, but all that is still in the early stages right now.
The Apple TV has gone well over two years without a refresh, possibly hinting that Apple is close to giving up on the streaming set-top box, but Apple CEO Tim Cook has said in the past that television is a big interest for Apple, so perhaps the company is taking the time to dabble with new technologies.
With so many new streaming boxes released over the last couple of years since the launch of the third-generation Apple TV, many users question if the Apple TV is still as useful when it first released back in 2012. Since that time, we’ve been introduced to a ton of new streaming options, including newer Roku hardware, the Chromecast, Fire TV and Fire TV Stick, the new Nexus Player, and more.
Many of the features of the Apple TV can easily be found on other streaming boxes, especially if you just need access to Netflix, Hulu Plus, or most other streaming apps, as pretty much all streaming boxes come with the major streaming services included.
However, the Apple TV still has its many unique features that users find extremely useful, and only the Apple TV can provide them.
For instance, AirPlay allows you to beam supportable content from your Apple device (like an iPhone, iPad or Mac) to your television using the Apple TV as the delivery man of sorts, allowing you to show photos on the big screen, as well as play videos on your device, but have them show up on your living room television though AirPlay.
Home Sharing is also another Apple TV feature, and it’s really only a feature that’s useful if you’re deeply embedded into Apple’s iTunes ecosystem.
Simply put, Home Sharing allows you to easily share your iTunes media library with multiple devices in your home, including other computers and even an Apple TV. It’s an incredibly easy method to have all of your music and other media files sync across all computers in your household, and you can even access all your media on the Apple TV and play it on your television.
Of course, Home Sharing is only useful if you use iTunes for your music, movies, TV shows, etc. Otherwise, it’s pretty useless. This is where other streaming boxes may be more useful for you.
However, Apple could have big plans in the making for the Apple TV, but we’ll ultimately have to wait and see what happens.