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Apple TV, Mac Mini Price Cuts Appear as Rumors Swirl



Apple has already introduced a new iMac this morning and knocked $200 off the price, but it’s not the only Apple product getting a price tag slash. Both the Apple TV and Mac mini have received small price drops in Europe.

Pricing of the Mac mini dropped anywhere between €30 and €60, depending on the country and model, while the Apple TV is seeing a drop of €10 and £20 in the UK.

Of course, no such price cuts for the Apple TV and Mac mini have hit the US, so most people looking to buy one of these products are out of luck as far as getting a better deal, but this could all mean that Apple is preparing for a newer Apple TV and Mac mini.

These price drops in Europe could simply just be the start of something more. It’s rumored that Apple will introduce a new Apple TV this year, and the company’s SVP of Internet Software and Services, Eddy Cue, has only reinforced these recent rumors by saying that the product will “evolve” in 2014.

Apple TV

The Apple TV set-top box is overdue for a refresh, and it’s expected that we’ll finally get one at some point this year, although it’s completely up in the air as far as when that will be.

Apple has stated in the past that the television market is an area of “intense interest” for the company, and it recently promoted the Apple TV to a dedicated device on the Apple online store, rather than just an accessory that was tucked away under the iPod category.

A newer version of the Apple TV was also spotted in several iOS 7 builds, confirming that a next-generation Apple TV allegedly does exist in some fashion and that it might come equipped with the redesigned iOS 7 operating system, which would put the set-top box on par with the iPhone and iPad.

One of the biggest new features that we might see on the new Apple TV is gaming support. By this, we mean that the next-generation Apple TV will double as a living room gaming console of sorts. iLounge says that “developers are currently working on Bluetooth controller options, and it’s expected that games could be downloaded directly to the Apple TV rather than relying on another iOS device as an intermediary.”

Read: Apple TV Siri Support in the Works to Take On Fire TV Voice Search

9to5Mac says that the next-generation Apple TV is also well into its testing phases and will be released within the next couple of months. Furthermore, it’s said that the Apple TV will get its own App Store of sorts, or a “Game Store”, where users will be able to download games directly on their Apple TV.

The next-gen Apple TV is also said to pack a built-in TV tuner, which makes perfect sense at this point. Sources say that this will allow the Apple TV to control your existing cable box, similar to how Google TV works. Doing this would give users their own Apple-esque TV guide and navigation menu, that way folks wouldn’t be stuck with the existing software on the cable box, which isn’t exactly user-friendly or good-looking to begin with.


The Mac mini is another product that’s in major need of a refresh. Apple hasn’t updated the Mac Mini since late 2012, but that’s not surprising considering that the product isn’t a huge focus for Apple.

MacBooks and iMacs are the company’s money-makers, but the Mac mini still has purpose as a smaller, discreet system for those without a lot of desk space, and we can see Apple finally refreshing the smaller Mac machine in 2014, hopefully with new Intel Haswell processors and faster internals overall, as well as more RAM and updated Thunderbolt and USB 3.0 ports.

1 Comment

1 Comment

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