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Apple Will Survive and Thrive Without Steve Jobs



Steve Jobs introduced us to his vision of a post PC world, and yesterday he introduced us to a post Steve Jobs Apple.

Within hours of Jobs’ resignation, the stock market responded with a 5% dip in after hours trading, people began to question whether the iPhone 5 would still launch and Apple fans began to worry about the future of their favorite company.

Worry is an obvious reaction, when the man who turned around Apple and influences millions of shoppers with his on stage pitching and picture perfect products leaves, but there are several reasons why Apple will be OK, and why Jobs assertion that, “Apple’s brightest and most innovative days are ahead of it.” is more than just posturing for the press and investors.

Apple without Steve Jobs

Apple will survive without Steve Jobs.

Corporate Philosophy – WWJD

Steve Jobs has a reputation for his commanding and micro managing leadership style, which won’t leave the building when he cleans out his office. The staff in Cupertino are reportedly used to Jobs’ demands and preferences for the direction of Apple, so much so that employees reportedly ask themselves WWJD, “What Would Jobs Do?“.

Hand Picked Leadership

Tim Cook has been picked and prepared for his new role as CEO for many years. Cook has led Apple on numerous occasions, quite successfully, and can help keep Apple on the path to growth.

It’s more than just Cook though. Jonathan Ive may not have the same name recognition as Steve Jobs, but he is arguably as important for the look of Apple’s iconic products and success on the sales floor. Ive continues with Apple, and there’s no reason to believe he’ll lose his design sense because Jobs’ has resigned.

Phil Schiller is also a major part of Apple’s success and can help deliver the Apple marketing and salesmanship we expect.

I wouldn’t be surprised to see Phil and Jonathan on stage more for Apple product announcements.

Still at the Helm

Steve Jobs did not die, he simply announced his resignation. He will still serve as the Chairman of the Board and can be expected to weigh in on product design, functionality and usability in some capacity.

Anyone who’s ever replaced a key employee will know how helpful this real world tutelage will be for the long term success of the company.


Apple will no doubt be a different place without Steve Jobs, but as important as he is to Apple, he has had a long time to prepare the company for this moment. Apple still has the same bright employees it did yesterday, the bulk of the company leadership and the capability to succeed even without Steve Jobs.

Lest you think I’m alone in this opinion, take a look at investors, who are already warming to a post Jobs Apple. Currently Apple (AAPL) stock is down about 2%, which was the same percentage dive AAPL took in June 2010 when Apple introduced the iPhone 4.

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Source Image Via Flickr – Acaben



  1. Tim

    08/25/2011 at 2:43 pm

    WebOS goes, people go crazy buying Touchpad. Job goes, people go crazy selling Apple stock

  2. Dany

    08/26/2011 at 8:17 am

    good man…

    gadget device

  3. Micromax Mobile Phones

    09/10/2011 at 5:06 am

    No one can predict that whether Apple will survive without Steve Jobs or not. The time will show that so till than we have to just wait and watch.

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