Apple didn’t debut a new ad during last night’s Super Bowl, as was speculated, but the company did release a new ad today that celebrates the Mac’s 30th anniversary by paying tribute to the computer that aimed to put technology in the hands of consumers.
The ad is a minute and a half long and features various scenarios of folks using iPads, iPhones and Macs in different situations — essentially your typical Apple commercial where the company wants to show off all the different uses for its products, whether or not that truly reflects what people use their iPads, iPhones or Macs for.
However, what’s unique about this specific ad is that Apple claims all of the clips featured in the ad were shot all on the same day and were filmed completely with iPhones. The company says that on January 24, 2014 (the anniversary of the Macintosh’s initial revealing, it “sent 15 camera crews all over the world to show” a promise that its technology has changed the world.
“From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.”
Granted, it was a little more than one day that filming took place. It started in the early morning in Australia and finished up in the evening in Los Angeles, California, meaning that it actually took around 36 hours to shoot everything, but still, that’s quite impressive nonetheless.
Apple also says that around 100 iPhones were used to shoot all of the footage it needed to create the ad, and it took a team of 21 editors to piece all the footage together into a minute and half segment. 86 Macs were used during the production of the ad, separated into different tasks, most likely, such as graphics, video editing, and soundtrack.
Of course, we hope Apple isn’t pulling a Nokia and saying that they claimed to shoot footage on a smartphone, when it was really shot with professional video equipment. Of course, Apple has never been one to really do that, and they don’t have anything to gain from pulling a stunt like that, but we’re sure there will be some truthers out there somewhere.
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