The Nokia Lumia 1020 smartphone, which launched in July, has already been given a price cut down to $199 from $299. The initial high price is mostly thanks to the 41-megapixel rear camera that has some nifty bells and whistles on the inside, but seeing as how competitive the mobile market is these days, Nokia is feeling the heat, and has lowered to price to a more competitive dollar amount.
The off-contract price has been lowered as well, now priced at $609 from $659 previously. Of course, it’s not unusual for carriers to bump down the price of a new phone after it’s been on the market for a couple of months, but the Lumia 1020 was certainly at a higher-than-normal price point, so it’s almost as if the Nokia and AT&T launched the phone at a ludicrous price on purpose and then brought the phone back down to a reasonable price point after the initial hype died off.
The price drop should make the phone a top seller now, as many consumers were no doubt waiting for the Lumia 1020’s price to drop in the first place, as the original $299 was just high enough that many impulsive buyers might have taken a step back to reanalyze their potential purchase. However, there were still plenty of consumers who gobbled up the device, as AT&T sold out of units fairly quickly.
The Lumia 1020 is one of the most advanced smartphones we’ve ever seen as far camera technology is concerned. The sensor in the device will allow users to take 5MP photos and high-resolution 34MP or 39MP photos that use the full sensor, both of which can be taken at the same time, thanks to the company’s oversampling technology.
The Lumia 1020 also uses a floating lens of sorts that provides optical image stabilization. This lets users take less blurry photos if they have shaky hands. Plus, the built-in Xenon flash delivers much better lit photos in darker situations than that of an LED flash. Other than the camera, the Lumia 1020 sorts a 4.5-inch display, along with a Qualcomm Snapdragon dual-core 1.5GHz processor, 2GB of RAM, and 32GB of storage on the inside.
The roughly 33% price drop may hurt Nokia’s revenues, but in the long run, if they can get more sales, that’ll be the important thing. We’re not sure what the future holds for Nokia, especially after its acquisition by Microsoft, but we can be sure that the company will continue to bet on Windows Phone, and the 1020 is merely just the beginning for the Finnish company.
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