Borders Joins eBook Wars by Partnering with Kobo
Everybody into the pool!
Borders has jumped into the eBook wars by partnering up with Kobo, a spinoff from Indigo Books & Music, a Canadian publishing company. And yes, they are planning an eBook reading device, along with applications that allow readers to access books via the most popular smartphones initially offering 1.8 million free books from the Internet Archives and 200,000 titles at $9.99 each for eager readers in the US, Europe, and Asia.
The web service is already up and running on Kobobooks.com and is promised to be up on Borders.com in the Q2 of next year.
12/16/2009 at 8:56 am
That’s great, but I don’t know that I would call it competition for the Nook or the Kindle. They’re selling ebooks, not devices. But the other thing is that (unless one of them was recently bought and sold, and I missed it) Borders and Barnes and Noble are part of the same conglomerate. My sister used to send my kids Border’s gift cards and we’d take them to Barnes and Noble to get books.