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Box CEO: iPhone 5 is for Everyone Except Microsoft and Google Employees



Box CEO Aaron Levie is expressing his very strong opinions about the iPhone 5 on Twitter today. The young CEO bashed Android devices and Windows Phones, which is a bit immature considering many of its customers use those devices. Of course Levie could simply be stirring the pot.

On Friday morning Levie first tweeted “Anyone who didn’t pre-order an iPhone 5 last night is probably a luddite who’s against industrialization and still on Windows 95.” He followed up with another gem, saying that the only people that have a good excuse for not ordering an iPhone 5 are those that work at Microsoft and Google:

Screen Shot 2012-09-14 at 11.02.53 AM

Box is one of the most popular online file sharing services. Box serves several million individuals, but it’s best known for its business acumen and security features. More than 120,000 business use Box, including Procter & Gamble, Taylor Made and Pandora. The company is valued at over $1 billion.

Most CEOs of cloud services companies that serve wide customer bases try to appear device agnostic. Box does support a wide range of mobile devices, services and desktop applications, but Box customers may take Levie’s statements to heart if they don’t run iPhones at their organizations. It’s pretty clear which mobile device is his top priority.

Apple’s iPhone 5 is available for pre-order from, AT&T, Sprint and Verizon. Some early iPhone 5 shoppers will receive their devices on September 21, but ship dates are already beginning to slip. Apple is estimating new iPhone 5 pre-orders will ship in two weeks, while AT&T is estimating orders will go out in 14 to 21 business days.

The iPhone 5 features 4G LTE wireless technology, a larger display than its predecessor and iOS 6. It is the first major iPhone redesign since the iPhone 4 was released in June of 2010. Many loyal iPhone customers skipped the iPhone 4S since it was virtually identical to the iPhone 4. This pent-up demand may be why Apple’s sold out of its first batch of iPhone 5s so quickly,


We saw Levie’s Tweets as Retweets in the Twitter timeline. Levie reached out to us and explained that he does indeed respect all platforms and was simply having a bit of fun on Twitter. Taking a closer look at his Twitter history, it’s clear that his Tweets are more humorous and off the than what we expect to see from technology CEOs.



  1. James Torres

    09/14/2012 at 12:16 pm

    What a putz. I guess he felt like he needed some free publicity.

  2. TheTruthSquad

    09/15/2012 at 10:15 am

    He is probably a Fanboy Boy’s boy. The majority of fanboys are.

  3. Jay

    09/15/2012 at 8:55 pm

    Just goes to show you that money doesn’t equate with intelligence…

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