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Could Apple Snuff Out The Kindle Fire With iPad 3 HD and Tiered Pricing?



According to many sources, Apple will be launching a high resolution iPad 3 in March. But according to a new analyst with Barclays Capital, Apple could wreak havoc on the tablet competition by bring the iPhone pricing strategy to the tablet market.

If Apple can follow through with this new iPad 3, and keep the earlier iPad models for sale, the Kindle Fire, Nook Tablet and most Android tablets will be snuffed out before they heat up.

The latest rumblings say that the iPad 3 HD will have a Retina display and the Siri personal assistant app (this would be the flagship model), and likely retail for $499.

Additionally, Ben A. Reitzes of Barclay Capital believes that Apple will introduce the iPad 2S, with a faster processor and Siri integration. But that’s not all. He also expects the company to keep selling the iPad 2 so that it can offer multiple price points.

ipadThis would be a big move for Apple, who has focused on the new iPad, but in line with the recent multiple price point strategy for the iPhone line.

If it comes true, we might see the following iPad prices in 2012.

  • iPad – $199
  • iPad 2 – $299
  • iPad 2S – $399
  • iPad 3 HD – $499

I’m still not certain that Apple would offer something as low as $199 when it still has the advantage, the company may be working hard to keep Android tablets in the minority, after recognizing that they failed to do so with Android smartphones.

Recently we saw AT&T raise the price of the iPhone 3GS to $1 so that it wasn’t offering an Apple product for free, but if you head over to, you’ll notice that you can still buy an iPhone 3GS for $0, an iPhone 4 for $99 and an iPhone 4S for $199. This same tiered pricing strategy could be brought to the iPad if these model rumors are true.

I am a big fan of competition, and I think this could stifle some Android tablet competition early on, but ultimately would push the rest of the industry to figure out how to take on the iPad and offer better alternatives at multiple price points, not just $200 beefed up eReaders.



  1. Anonymous

    11/29/2011 at 12:54 pm

    You’re forgetting a few things
    – Apple want to make 50% margins
    – unlike phones, most tablets have no data plans, thus don’t generate subscription revenues bigger than their purchase cost.
    – tablets are more expensive than phones to make.

    Wanna bet an iPad3 that you’re between wrong and utterly wrong ?

  2. Anonymous

    11/29/2011 at 2:20 pm

    If the manufacturers are still having problems producing a RetinaDisplay iPad screen, there is no way it will be on a model coming out in February.   A lot of these idiot analysts (just trying to get press) also foolishly said there would be a iPad3 out by now.   Bleh

  3. Tim Davies

    11/29/2011 at 9:27 pm

    I don’t see apple selling the original iPad down the line at all. But Keeping the iPad 2 in the picture does sound like a reasonable idea.

    That said, I’m still very happy with my original iPad 16GB Wifi. It will take a retina display to get me to upgrade. Even then I’ll keep my iPad 1 as a display device. The Screen is awesome for showcasing pictures. I really don’t think a retina display is needed to make that any better…I just want it for reading text(with text books coming to the ipad, this will be very important)

  4. Anonymous

    11/30/2011 at 1:20 am

    My bf got me a Kindle Fire for my birthday and I love it.  It’s lightweight and easy to use straight out of the box.  The first thing I recommend anyone with a new Kindle do is install the nook app.  We got our instructions from through google.   

    It basically unlocks all the Android marketplace apps and unlocks the device.  Super happy!

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