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Droid Bionic’s Massive Ad Campaign Kicks Off, Chance to Win a Bionic



The Droid Bionic is almost here. With the Motorola Droid Bionic Release bearing down on us, the massive marketing blitz has started with a contest and viral augmented reality game going on at the Verizon owned domain.

If you head over to’s Bionic landing page, you’ll be greeted with an odd landing page that starts off showing you a video of users on the hunt for a new phone. This phone is, of course, the Motorola Droid Bionic.

Update: For more details, check out our Motorola Droid Bionic review.

Droid Bionic marketing kicks off

The first Driod Bionic marketing begins, and could net you a free Bionic.

You’ll notice a collection of places to enter a code, which, when entered will unlock a collection of bizarre but supposedly meaningful items.

Thomas Shults over at Android Police found out that the code to gain access to level 2 is 242743. Unfortunately, you probably won’t be able to make much sense of this either.

We’ll have to wait and see what happens when Level 3 is unlocked, but until then, you may want to head over to the Android market and download the Droid Bionic ARena app, which claims to be part of an AR Scavenger hunt. The app isn’t confirmed as official, but we think it’s legit for a few reasons.

First, The Droid Bionic landing page says there are 768 chances to win, and if you look closely, you see a user in the video carrying a quadra-copter, which is highlighted in the app screenshot from the Android market.

Droid Bionic App

Search for the Droid Bionic with the Droid Bionic ARena App

It is fairly common for Verizon to use this type of viral marketing behind a Droid branded flagship device, so we expect that at least 700 of you have a chance of winning a Droid Bionic if you play along.

Win a Droid Bionic

Will Verizon give away 768 Motorola Droid Bionics?

Stay tuned for more on how you might win a Motorola Droid Bionic early.

UPDATE – Follow DroidLanding on Twitter for more details on how you can win a Droid Bionic. This is an official Twitter account that gets activated when Verizon starts handing out devices.



  1. Mrnuts

    08/31/2011 at 7:07 pm

    My moto droid keeps freezing when I try to use the app…

    • Dan Baxter

      08/31/2011 at 7:50 pm

      It’s probably worried you’re shopping for it’s replacement.  

    • Tony Perez

      09/08/2011 at 7:12 am

      On the market using my Droid1, it didn’t show up. When I used my laptop browser, I found it but it stated it was incompatible with the Droid1. I hope you figured out how to play it on your computer. I did!

  2. Rzentz

    08/31/2011 at 8:59 pm

    code 242743 doesn’t work

    • Jojothemonkey

      08/31/2011 at 9:49 pm

      Click on level 2 up top,   not in the boingboing section.

      • Rzentz

        09/01/2011 at 12:28 am


  3. Ricardo De La Torre

    08/31/2011 at 9:30 pm

    just an FYI on the left of the landing page the AR app is advertised.

  4. just Stan

    08/31/2011 at 10:36 pm

    Tried to download the ARena app: “This app is incompatible with your Verizon Motorola Droid.”  Brilliant!

  5. Bionic Merlin

    09/01/2011 at 2:21 am

    This app is incompatible with yoru Verizon phone.  (Droid Eris)

  6. Anonymous

    09/01/2011 at 3:52 am

    Works great on the Droid X….now to wait until the 4th to start the hunt!

  7. Anonymous

    09/01/2011 at 8:07 pm

    Stupid waste of my time.   Just let me enter my name somewhere and announce all the winners.

  8. JB

    09/05/2011 at 4:42 pm

    3 different computers, 3 different keyboards. Won’t let you type “M” in your email address even with the on screen keyboard! How is anybody supposed to enter the “.coM” in their email address?

    • Tony Perez

      09/08/2011 at 7:14 am

      Copy and paste. Sorry I didn’t see this sooner. I hope you figured it out. I did! Frustrating but it was worth it for the chance to win. I’ve been loyal to Verizon because they’ve taken care of me when I asked them for help in a couple of situations. However, waiting over 8 months was silly. If I win, all will be forgiven! LOL

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