Apple Loves Big iPhone Release Day Events
9to5Mac reports that Angela Ahdrendts, head of Apple's retail division is committed to the hype and spectacle of a major Apple release date in stores. In a memo from early April Ahdrendts stated,
"Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days—and there will be many more to come."
iPhone lines are as much a part of a new iPhone release date as a new version of iOS. Apple employees often clap and celebrate the store opening on release days.
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