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eBook Wars Continue: Borders Launches Apps for iPad, iPhone



Everybody wants a piece of the eBook action. Yesterday we saw the great price drop for the Amazon Kindle and the Nook. Today we’re seeing Borders announce the availability of its eBook reading app for the iPad and the iPhone. From what I’m reading the Borders app doesn’t come with the syncing function that we see from other apps that allow you to sync your place in a book between devices.

All of this is great fodder for industry watchers who all seem to want a corpse at the end of the day. They seem to think that the Kindle (and other dedicated reading devices) are on the way out in favor of the iPad. That may eventually prove to be the case, but I’ve been saying for some time (since the Kindle reader app was released for the iPad) that the only thing that is going to kill the Amazon hardware off is Amazon and its very smart effort to make its app work on multiple platforms. I see that Om Malik agrees.

Via SlashGear



  1. Tanuja Sharma

    06/22/2010 at 9:52 am

    When newer and revolutionary products are launched in the market, other players in the industry need to take steps to to adapt to and accomodate the changes, else they are bound to lose their market share. It’s interesting to see how independent ebook retailers like are following suit as well. is now available to users of the iPad and iPhone via the Stanza app. That means I don’t have to think about switching to a new ebook provider anytime soon :-)

  2. sams free

    06/22/2010 at 11:58 am

    The Kindle won’t wilt in the face of the ipad. Amazon will make their device much more desirable either with technology or a paperback reader or something like that. They will probably always be the leader in the stand alone ereader market never directly competing with ipad. Borders has a lot of catching up to do.

  3. punit

    08/13/2012 at 8:07 pm

    Thank you so much for this ebook details..

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