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Eventbrite Joins Square, PayPal Here With Own iPad Credit Card Reader



Eventbrite has just revealed a new credit card reader for the iPad that will allow event planners and organizers using the company’s ticket system to collect ticketing payment offline and at the door where events occur. The company’s system operates in a way similar to Square‘s credit card service for small business owners and PayPal’s newly launched PayPal Here, which integrates with a triangular credit card dongle and app system.

The Eventbrite system is rectangular and will integrate with the ‘At the Door’ app for Apple iPad owners. Unlike Square and PayPal, Eventbrite doesn’t intend on entering the credit card processing business for swipes of plastic cards not associated with its events at this time. The Eventbrite credit card system will merely allow organizers to accept payment for on-site walk-ins to events. In the past, organizers had to have attendees enter their credit card information onto the tablet manually, as if they were registering for the event at home on a desktop computer connected to the Internet.

The reason that Eventbrite chose to enter the credit card processing market is because existing services–like PayPal Here and Square–do not have open APIs that allows developers and partners–like Eventbrite–to create their own apps and ecosystem. One of the few services that offer APIs is VeriFone’s PAYware Connect, but Eventbrite rejected that idea since it was not a good fit.

Eventbrite says that if Square or competitors offered open APIs in the future that allowed Eventbrite to offer organizers what they wanted, then the company would welcome using other services.

Organizers wishing to use Eventbrite’s new service would have to order the new dongle, which retails for $10 but the charge is immediately credited back into the organizer’s account. The cost of the dongle is comparable to what Square is charging. There is no service charge, and Eventbrite will collect 3 percent of every transaction, which is slightly higher than what Square and PayPal Here charge.

Via: Mashable



  1. PhilipCohen

    03/25/2012 at 6:56 pm

    And, just for a laugh, some analyses of PayPal’s “The New Way To Pay In-Store”, PayPal Digital Wallet, PayPal Debit MasterCard, PayPal Here, PayPal Local and Watch With eBay …

    eBay / PayPal / Donahoe: Dead Men Walking

  2. Sociable Media

    03/28/2012 at 4:53 pm

    Wow it’s amazing how this technology is growing! I just read another provider, they call it mPowa. This will be launched soon. Very impressive rates I say. Check their website Chuong (, I hope you can also make an article comparing all providers on all aspects!

    • wrystarr

      04/12/2012 at 3:28 pm

      I read about mPowa when I read an article about a “Square clone” that’s launching in Germany which also mentioned about another one that’s launching in the UK and other European countries. So I actually went to mPowa’s site and checked the rate (!) and features. Let’s just say that as opposed to eventbrite their reader is compatible with all iOS and android devices plus they will only charge .25% per transaction. I think this will be better deal and I’m looking forward to the launch.

  3. JD

    03/11/2013 at 6:22 pm

    This reader from Eventbrite looks like the IDTech iMag Pro.  It’s juts private labeled / branded for eventbrite.  Anyone that is using these mobile readers, keeps running into issues that the case doesn’t work with the reader attached.  We have found a solution for those that experience this and it’s the “CellPay 3.5mm Audio Extension cable, Otterbox compatible”, try google or amazon. Here’s a direct link:

    FYI this cable saved us so much money.

  4. paypal for business

    02/17/2014 at 2:04 pm

    I would be interested in knowing how much support pay pal has for new customers who are maybe not so tech savy. How is their customer service?

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