Nothing like realizing that the thing that made you can turn on you and bite back. Dan Lyons, who parades around the Internet as Fake Steve Jobs realized that once you unleash something on the Internet, even in jest, it can quickly get out of control. Such was the case with his supposedly satirical call for Operation Chokehold, his plan to strike back at AT&T but bringing the network to its knees.
Lyons claims he didn’t think anyone would take him seriously, but he came in for considerable criticism from many sources. He’s backed down and has posted his misgivings, along with some other plans to protest in other ways.