Remember when Samsung smugly proclaimed “The next big thing is already here” while consumers waited for the iPhone 5 last year? Apple wasn’t beyond a bit of cattiness in its own rollout of the iPhone 5S and 5C, firing back, “It’s not just what’s next. But what should be next.”
And so, here is truly what’s next, at least according to the numbers provided to GottaBeMobile by Gazelle: Since the launch of the iPhone 5S and iPhone 5C on Friday, the Boston-based company where consumers sell their used electronic devices saw its highest volume of Samsung trade-ins ever.
“Gazelle is seeing first-hand that consumers are very motivated to buy Apple’s new iPhones,” says Anthony Scarsella, Gazelle’s chief gadget officer (pictured). “This may not be too surprising, since Apple has dedicated fans throughout the world. But, what’s interesting is that we’re now seeing evidence that more and more Android users are looking to jump ship for the new iPhones.”
Here’s how those numbers break down, based on the traffic Gazelle is seeing:
* Over the weekend, Samsung trades were up 210 percent compared to the same weekend after the iPhone 5 launch last year. That’s 210 percent, people. And there can only be one reason: Samsung users must still be pretty glum about their company losing the Big Patent Lawsuit to Apple.
Seriously: Gazelle surveyed consumers about the iPhone 5S and iPhone 5C and received more than 3,000 responses, where buyers and sellers revealed the driving factors they considered when upgrading to the new devices.
* 20 percent of consumers reported they were getting the iPhone 5S or iPhone 5C. And if that means getting rid of a Samsung phone, you wouldn’t be getting rid of Samsung entirely: The new, wicked-fast Apple A7 processor is made by the Korean tech giant.
Of those upgrading to the iPhone 5S:
* 36 percent report they were getting the iPhone 5S because they were due for an upgrade. Repeat after me: “Really, baby, it’s not about you. It was just time to make change.”
* Only 16 percent report upgrading to the iPhone 5S for the new Touch ID fingerprint scanner. That might disappoint the otherwise cool and collected David Pogue of the New York Times. Mr. Pogue loved the fingerprint sensor so much, he told haters to “go jump off a pier.” Maybe they should’ve just stomped on their Android phones.
Of those upgrading to the iPhone 5C:
* Gazelle reveals an equal split, 29 percent, between those upgrading because of a better camera and those upgrading because of a better price. Better battery life, while not covered in the survey, may play a factor as well, as the new iPhones are reputed to offer about 20 percent more talk time than Galaxy phones, though this has yet to endure the rigorous testing the new iPhone users will surely provide.
* Another 27 percent report they will upgrade because the contract on their old phone is up. That makes sense, though it doesn’t explain any wholesale departure of Samsung users from the Android platform to the iOS7 world. Apple users, not known for being humble, can get as snobby as they want to about this — but it will be fascinating to see how the tables might turn once a new Galaxy model comes out, and those gold iPhones have had a chance to lose their luster.
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