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HTC Revamping UMPC Strategy



According to this post on DigiTimes HTC is re-evaluating their UMPC strategy in light of the popularity of the Asus Eee PC and all those who are following Asus’ lead. No specifics to bank on yet, but early indications are that the devices will be using Intel’s Atom and Qualcomm’s Snapdragon chipsets.

HTC has to still be reeling a bit from their first foray into the UMPC market with the HTC Shift, and of course it is no surprise that they, like everyone else is looking at the space differently in light of the major disruption that Asus brought to the market. The DigiTimes article suggests that HTCs efforts will be in the MID market, but given the confusion over naming and branding these days we could potentially see anything from a MID to a ultra-net-mini-sub-low cost-notebook once these designs roll out later in the year.

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