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iPad Battery Life: 10 hours to 140 hours????



Walt Mossberg had a brief chat with Steve Jobs about the iPad on Wednesday that has some interesting tidbits of information. Mossberg usually speaks very highly of Apple products and has even been accused of being a Mac fanboy. But like many of us, he doesn’t seem 100% sold on the iPad.

Ten hours of battery life on a device like the iPad may or may not be enough depending on your usage pattern. The problem I have with Apple’s battery life claims is that they seem to be claiming a whole bunch of different things.

Screen shot 2010-01-29 at 11.59.23 AMAccording to Apple, the iPad will get up to 10 hours of battery life whether you’re web surfing, reading, watching movies or listening to music. Note the dreaded “up to” that’s used on a lot when describing battery life. Every time I see “up to” printed before battery life claims I know it really means “with wireless disabled, screen dimmed, processor near idle and with the appropriate stars aligned.”

On stage on Wednseday, Jobs said that the iPad would run for 10 hours while playing back video. I believe the exact quote was something like “Ten hours of battery life. I can fly from San Francisco to Tokyo and watch video the whole time.”

Anyone that’s ever used a mobile device knows that battery life varies depending on what you’re doing with the device. The iPad is no exception. If jobs is claiming 10 hours of battery life while reading books, there’s no way it’ll last for 10 hours while playing movies. And of course it should last for a lot more when playing music with the display dimmed or wireless turned off.

From around the mid-point in the video:

Jobs: “Music it is 140-something hours i think of continuous music playback

Mossberg: “What about reading?”

Jobs: “10 hours…It’s all about the display…you can read at night”

Mossberg: “But on the other hand  there’s a battery cost
Jobs: “There isn’t ….you just end up plugging it. It’s not a big deal, 10 hours is a long time. 10 hours is a long time. You’re not going to read for 10 hours.”

Yes, the iPad is a lot more than a digital book like the Kindle, but battery life matters a whole lot in my opinion.

The truth of the matter is we won’t know what the battery life will be until it ends up in consumers’ hands and people start complaining or praising it. But that’s a problem for me. Average consumers should be able to make informed buying decisions based on a spec sheet and what executives like Steve Jobs tell them.  If the iPad really will last for 140 hours while playing music people should know about that. If the iPad will only last for a few hours while streaming movies they should know about that too before buying it.

By the way, Mossberg is in the ‘All other Tablets have failed’ camp.



  1. GoodThings2Life

    01/29/2010 at 3:03 pm

    *hugs his 2730p* I’m glad I have a Tablet PC and not a Media Consumption Device. :)

  2. Mark (K0LO)

    01/29/2010 at 4:22 pm

    A 25 Watt-hour battery will last 10 hours only if the average power consumption of the iPad is 2.5 Watts. I might believe this if you could switch off the display backlight, turn off the wireless, and do some non processor-intensive task like reading a book.

    Color me extremely skeptical.

  3. feralboy

    01/29/2010 at 7:29 pm

    I’m so with GoodThings2Life…I just hope people (and manufacturers) don’t forget that tablets can also be USEFUL (: With all the iPhone and Android and Linux consumption devices on the horizon, I’m getting kind of worried.

    Ink. It’s not just for paper anymore.

  4. C-141XLer

    01/29/2010 at 11:02 pm

    But don’t forget GoodThings2Life as you hug your 2730P, Mossberg say it’s a failure. They should stop calling it a tablet. It’s more like a reader than a tablet. It has everything I have wanted in a Kindle except the Amazon whispernet and bookstore.

  5. Mickey Segal

    01/30/2010 at 7:59 am

    I’d believe that music playback uses 1/14 the power of reading a book with the screen dimmed. I’ve taken long drives with an iTouch playing on a car stereo and hardly lose any battery charge.

    I’d also believe that using WiFi and the screen turned up would use 3-5 times as much power as reading a book with the screen dimmed, giving a 2 – 3 hour battery life under those conditions. Under such conditions with an LS800 I take along an extra battery.

    As they say, your mileage may vary.

    There is room for improvement here – there should be a way to keep WiFi off most of the time and turn it on as needed. Similar tricks are used to listen for phone calls by waking up for a few milliseconds every few seconds.

  6. Frank

    01/30/2010 at 10:38 am

    my tablet lasts 10h. That’s a great time and enough for one day. Still, it’s only enough for a whole computer, but not for a reading/handheld device which I don’t want to plug in every night and probably want to use it for few days (weekend) without recharging.

  7. Mac wilson

    01/30/2010 at 1:33 pm

    The battery life is what it is. The only way to improve the battery life is to put in a cheaper screen which (you really don’t want trust me)

    So it is what it is. Take it or leave it but don’t ask for it to be increased because the alternative is really bad.

    What’s really bad about a more efficient screen? (which there are plenty of).

    viewing angle, color, contrast, (did i mention viewing angle?).

    Now anyone who doesn’t really care about viewing angle on a tablet “Please leave Immediately…thank you” : )

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